小象直播是由XIAO XIANG BUSINESS SDN. BHD. 在2018年孵化的一款产品。小象直播内容采取严格把控的方式（PGC），直播内容在视觉、互动、氛围等方面全面领先竞争对手。
产品上线仅半年，凭借着优秀的技术与运营策略、强力的推广渠道资源、精细的产品运营体系及强大的企业品牌价值，迅速打入东南亚市场，成为马来西亚市场最大的直播平台，长期占据马来西亚、新加坡iOS 畅销榜前五，离行业独角兽仅一步之遥。
Elelive was a product seeded and incubated by XIAO XIANG BUSINESS SDN. BHD.in 2018. Elelive’s live content takes a strict control method and overwhelms competitors in vision, interaction and atmosphere etc.
With excellent technology and operation strategy, strong promotion resources, delicate operation of product system and powerful brand value, Elelive accesses to Southeast Asian market rapidly after being launched online for only half a year. It becomes the largest live broadcast platform in Malaysia market. We dominate the top 5 iOS bestsellers in Malaysia and Singapore for a long time and it is only one step to the unicorn.